Low store engagement
Conventional ecommerce drives transactions but rarely builds an audience or repeat attention.
01CASE STUDY / SOCIAL COMMERCE
Where product discovery
becomes commerce.
We built Lyket — a social-commerce platform that merges the discovery of a social feed with the checkout of an online store, so brands can build an audience and sell in the same place.
02THE PROBLEM
Discovery and buying
lived apart.
Traditional online stores are great at checkout but poor at engagement. Social platforms are great at engagement but clumsy at checkout. The client wanted one place where audiences are built and purchases happen — without bouncing users between apps.
No native buying on social
Social platforms create interest, then send customers elsewhere to buy — losing them along the way.
Fragmented journey
Brands juggled separate tools for content, audience, and sales, with no single view of the customer.
Weak repeat purchase
Without ongoing engagement, one-time buyers rarely came back.
03WHAT WE BUILT
One platform for
content and checkout.
Lyket lets brands publish products as social-style posts, grow a following, and sell directly — combining content, community, and commerce in a single experience for both brands and shoppers.
01
Content-driven product posts
Brands present products as engaging, social-style posts instead of static catalog rows — turning browsing into discovery.
02
Audience & engagement
Follows, likes, and interactions let brands build a real audience and keep customers coming back.
03
Direct in-platform purchase
Shoppers buy in the same place they discover, with a streamlined checkout that removes the usual drop-off.
04
Brand management tools
A dedicated toolkit for brands to manage their storefront, content, and catalog from one dashboard.
04INSIDE THE PRODUCT
A look at the
Lyket platform.
Real screens from the shipped product — from the personalized brand feed to the analytics dashboard, post creation, brand profiles, and the support center.
05HOW IT'S BUILT
A platform built for
scale and speed.
Lyket is engineered as a modern, full-stack web platform with a clean separation between the storefront experience, the brand tools, and the commerce engine.
NEXT
FRONTEND EXPERIENCE
A fast, social-feeling storefront.
Built with Next.js and React for a responsive, app-like browsing experience, styled with Tailwind CSS for a consistent, modern interface across devices.
Next.js
React
Tailwind
API
APPLICATION LAYER
A flexible commerce backend.
A Node.js service layer powers product posts, engagement, accounts, and orders — designed to evolve as new social and commerce features are added.
Node.js
REST APIs
Auth
DB
DATA LAYER
Built for content and catalog.
MongoDB stores brands, posts, engagement, and orders in a flexible document model well-suited to fast-changing social-commerce data.
MongoDB
Flexible schema
CLD
INFRASTRUCTURE
Cloud-ready delivery.
Deployed on cloud services for reliable scaling as the brand and shopper base grows.
Cloud hosting
Scalable
06OUR PROCESS
From discovery to
delivery.
A clear, staged engineering process that keeps the client involved and validates each decision before moving forward.
01
DISCOVERY
Understanding two sides
Understood the two-sided model — brands and shoppers — and mapped the core journeys that had to feel effortless.
02
ARCHITECTURE
Designing the platform
Designed the platform structure — storefront, brand tools, and commerce engine — with room to add social features over time.
03
BUILD
Building the experience
Developed the brand management tools, social-style product posts, engagement features, and ecommerce flows iteratively.
04
LAUNCH
Shipping to production
Shipped a unified platform where brands can market and sell, with infrastructure ready to scale.
07OUTCOME
Discovery and selling,
finally unified.
Lyket gives brands a single platform to market and sell — improving product visibility and customer engagement while simplifying the path from discovery to purchase.
Unified experience
Brands build audience and sell in one place, instead of stitching together separate tools.
Higher engagement
Social-style posts turn passive browsing into active discovery and interaction.
Simpler buying journey
Customers purchase where they discover, reducing the friction that loses sales.
08WHY ZEONE
Built by a team that
owns the whole stack.
From product thinking to backend, AI, and infrastructure, Zeone brings the full range of engineering disciplines together in one senior team — so complex, multi-part systems are built coherently, not stitched together.
End-to-End Ownership
One team owns every layer — product, engineering, and delivery — with no handoffs or gaps.
Product-First Engineering
Every technical decision connects back to real user value and business outcomes.
Production-Grade Standards
Built for reliability, security, and scale from day one — not bolted on later.
Long-Term Partnership
We build with the mindset of a partner invested in the product's success.
09NEXT STEP
Have a project
like this?
Whether it's an AI product, a platform build, or a complex engineering challenge — bring us the problem and we'll shape the path forward.